Andrew W.K. Is 'Fresh and Sexy'!
By: Mick Mar. 8, 2013
Of all the strange product endorsements a musician could agree to leave it to Andrew W.K. to choose the strangest one - genital wipes.
Apparently, he is the face of Playtex's new Fresh & Sexy wipes. Check out his recent Facebook post.
It does seem like a weird relationship but, when you look at the overall marketing campaign for these wipes combined with the fact that Andrew W.K. has made a name for himself as a party animal, it makes sense. Just look at these print advertisements found on Playtex's Fresh & Sexy website.
Yes, that's right these wipes are for both men and women as Andrew W.K. explains,
“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this
product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help
couples feel confidently clean, before and after they engage in sexual activity!
He even hit the streets with Fuse TV to promote these wipes.
I don't think he has fully embraced the product. Regardless, he needs to spend less time using the wipes and more time doing laundry. His shirt looks a little grungy.